Company Kickstart

At The Ideya Co, we partnered with Niora, a budding pan-Asian QSR, and Nadia, a Mediterranean café, to help them establish a strong digital presence and maximize their reach through a tailored digital marketing strategy and brand development plan.

From defining a unique brand identity and visual imagery to designing a content strategy that supported each business launch, we built the foundation for a memorable and cohesive brand presence. We also provided initial operational support — from platform listings and recipe management to online marketing and content creation — ensuring both brands were ready for launch across digital and physical channels.

By combining content marketing and social media strategy, we helped the brands reach 80% of their target audience across restaurant locations and increase footfall by 32%.

At The Ideya Co, we make launching F&B brands simple, scalable, and affordable — helping new businesses grow with strategic, creative, and data-driven marketing that delivers real results.